Sometimes I am behind the times. I will admit it. I finally set up google alerts for some of my more unusual surnames and for some names of ancestors. These can easily be done using your account at google (or signing up for one if you do not have one). This way instead of you searching for things, google lets you know when it has found them.
To be certain, Google is not the only search engine out there, but this is a nice tool to add to your list.