There are a variety of ways one can interest “non-genealogists” in family history.
I recently posted this image from an 1889 estate settlement that mentions cash received from the return of a “beer box.” I shared it with a few of my second cousins on Facebook who got a kick out of it. We even had a brief discussion about the purchase/storage of beer in the late 19th century. Sometimes sharing something “non-genealogical” can help to either generate interest in the past or spur a discussion of it.
Is there something outside of the births, marriages, deaths, and “begats” that you could share?