To learn more about your ancestor’s employer as given in a city directory, search the rest of the city directory as it may include advertisements placed by the employer or list them in a list of area businesses. Either type of reference could provide additional information about the employer, where it was located, when it was in operation, etc. Consider performing a Google search for the name of the business and search local and regional histories as well, many of which have been digitized at Google Books (http://books.google.com) or Archive.org (http://www.archive.org).
Newspapers from the area may also have included more information about the employer.
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