To learn more about your ancestor’s employer as given in a city directory, search the rest of the city directory for information on that employer as it may include advertisements or list the employer in a list of area businesses. Consider performing a Google search for the name of the business and search local and regional histories as well, many of which have been digitized at Google Books (http://books.google.com) or Archive.org (http://www.archive.org).
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I found a work address in the Fall River, MA City Directory from 1905 and searched through all the businesses in the directory until I matched the address to a Tea Company. I discovered that my great grandfather did not emigrate from Montreal to work in the cotton mills as I assumed, but was a clerk for companies selling tea. I traced him to 3 different Tea companies over the years.