That name on a photograph may be the person for whom it was intended (or who had it) and not a means of identifying who was in the actually in the picture. I’ve got a photo of my great-grandparents and their oldest son (my grandfather) taken around 1920. The name on the cover of the folder in which the picture was placed is that of my grandfather’s first cousin. There is nothing else written on the photograph anywhere. I only know who it is because I have a duplicate copy of the photograph another relative had that was identified.
The illustration for this post is the name on the cover of the photograph.

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